Master of Business Administration (MBA) in Marketing
The MBA in Marketing at Southshore University College is an elite, executive-track postgraduate degree designed to produce the next generation of strategic brand architects. Grounded in our TEASE values (Trustworthiness, Experience, Authority, Success, Expertise), the programme integrates advanced consumer psychology with the technical Expertiserequired to lead digital transformation in global markets. Representing the Nova Lux philosophy, this degree signifies a safe harbor for mid-career professionals transitioning to high-level strategic authority, backed by the prestigious award of the University of Cape Coast.
Key Information
Academic Division
School of Business & Management
Duration
2 Years
Awarding Institution
University of Cape Coast (UCC)
Accreditation
Ghana Tertiary Education Commission (GTEC)
Strategic Focus
Strategic Brand Leadership & Market Authority
Institutions
Teaching Institution
SouthShore University College
Awarding Institution
University of Cape Coast (UCC)
Our programme is benchmarked against International Standards (AACSB and CIM frameworks) to ensure your professional qualification carries global weight and credibility.
Applied Learning Mandate
60% of technical marketing modules involve graded simulations within the Neuro-Marketing Lab, including eye-tracking consumer response studies, algorithmic strategy modeling, and real-time social commerce audits.
Leadership Skills Pipeline
A mandatory 100-hour track for postgraduates focusing on Digital Analytics (GA4/HubSpot), SEO/SEM Mastery, AI-driven Content Generation, and Executive Negotiation.
Industry Training & Placement (ITPO)
100% placement capability for capstone projects within multinational digital agencies, global FMCGs, and international technology firms.
Integrity & Trust
Defined by institutional Reliability and Adaptability—the curriculum includes mandatory certifications in Marketing Ethics, Consumer Data Privacy (GDPR), and Consumer Protection Law.
Expertise Engine
This programme leads the Applied Consumer Intelligence (ACI) Research Cluster, focusing on regional market insights and predictive consumer analytics.
Quality & Accreditation
Fully accredited by GTEC and monitored by the DOEQA. As an affiliate of the University of Cape Coast, Southshore ensures academic excellence through UCC oversight. The programme utilizes External Examiners from globally ranked business schools to ensure assessment parity with the world's best marketing departments. Apply via the Registrar's portal to begin your journey in Strategic Brand Leadership.
Admission Requirements
- Academic Qualification
A first degree (BSc/BA) from a recognized institution with a minimum final classification of Second Class Upper Division (2:1). Applicants with a Second Class Lower (2:2) may be considered based on significant relevant professional experience (RPL).
- Research Aptitude
Submission of a concise Statement of Purpose detailing strategic marketing interests aligned with the ACI Research Cluster.
- Equitable Admissions
Scholarship paths available via the Widening Participation pillar for high-potential applicants from underrepresented socioeconomic backgrounds.
Curriculum Overview
Year 1
Semester 1
Business Economics
Management and Organizational Behaviour
Accounting and Finance for Managers
Business and Legal Environment
Marketing Management
Human Resource Management
Quantitative Methods
Business Research Methods
Strategic Marketing
Consumer Behaviour
Retail Marketing
New Product & Service Development (Elective)
International Marketing (Elective)
Brand Management (Elective)
Electronic Business (Elective)
GIS for Business (Elective)
Business Research Methods (Research Component)
Entrepreneurship and Start-up (Practical training, industrial attachment, internship, clinical experience, etc)
Career Prospects
We target an 85% Graduate Employability Rate for postgraduate alumni. Graduates are prepared for roles such as:
Chief Marketing Officer (CMO)
Global Brand Director
Digital Strategy Lead
Market Intelligence Consultant
E-commerce Operations Director